HOLLI SEVERNS
BLUEBERRY FARM SYMBOL SET
ICON DESIGN, ILLUSTRATION | KNOXVILLE, TN | 2025
Investigated the semiotics of design by creating a unique set of symbols specific to a meaningful process. I grew up spending my summers at my grandparents' farm picking blueberries with my cousins. Drew inspiration from old photos and videos to incorporate elements like the shape of bush leaves, the texture of flannel and gingham patterns, the look of the berries, and the design of vintage cartons to capture the warm, sentimental memories of my blueberry-filled summers.
Investigated the semiotics of design by creating a unique set of symbols specific to a meaningful process. I grew up spending my summers at my grandparents' farm picking blueberries with my cousins. Drew inspiration from old photos and videos to incorporate elements like the shape of bush leaves, the texture of flannel and gingham patterns, the look of the berries, and the design of vintage cartons to capture the warm, sentimental memories of my blueberry-filled summers.